The “Mall”
The Mall Firenze is a clean, well designed way to enjoy luxury shopping without giving up the Tuscan countryside mood. Set in the Valdarno hills, it feels closer to a curated open air village than a classic outlet, with an easy rhythm for groups: arrive, shop, pause for a proper lunch, then continue without the pressure of city logistics. For Villa Vianci guests, it works especially well as a “low effort, high reward” day trip when you want something different from museums and churches.
At a glance
- Drive time from Villa Vianci: 60 min
- Best for: designer lovers, gift hunting
- Time needed: half day to full day
- Booking tip: check the official site for any holiday variations, and consider a boutique appointment if you have specific items in mind
- Highlight: a concentrated selection of major fashion houses in a calm Tuscan setting, with guest services that make the day smoot
What to experience
Approach it like a small collection, not like “shopping everywhere”. Start by choosing two or three priority boutiques, then build the day around them. The on-site mix typically includes top names such as Gucci and Saint Laurent, alongside houses like Bottega Veneta, Burberry, and Alexander McQueen. A practical detail that improves the experience is using the Welcome Lounge early. They can help you orient your route, point you to services, and generally keep the day efficient, especially if you arrive with a clear goal (shoes, bags, classic pieces, gifts).
For pacing, plan a real pause. ToscaNino on site is designed exactly for this: a Tuscan lunch break that resets energy so the afternoon does not feel like fatigue shopping. It is also a good place to regroup if your party splits between boutiques.
Practical notes
If anyone in your group is eligible for VAT refund, build it into your plan. The Mall Firenze has a dedicated Tax Free Lounge and the process is much easier when you keep receipts tidy and do it before leaving. If you are driving, aim for an early arrival to keep the day calm, and treat the last hour as a “final pass” for decisions.
If you prefer not to deal with Florence traffic at all, there is also a direct bus connection from Florence (SMN area) with published timetables and fares, useful if part of your group is coming from the city independently.
When
The Mall Firenze is open every day, with standard opening hours of 10:00 to 19:00. On peak holidays and special periods, details can vary, so it is worth checking the official opening hours close to your visit, especially if you are planning the day around lunch reservations or a return schedule to Villa Vianci.
